The Platform for Social Comparison

Posted by M ws On Thursday, January 24, 2013 0 comments
According to a recent report by Reuters:


 Witnessing friends' vacations, love lives and work successes on Facebook can cause envy and trigger feelings of misery and loneliness, according to German researchers.

A study conducted jointly by two German universities found rampant envy on Facebook, the world's largest socialnetwork that now has over one billion users and has produced an unprecedented platform for social comparison.

The researchers found that one in three people felt worse after visiting the site and more dissatisfied with their lives, while people who browsed without contributing were affected the most.

"We were surprised by how many people have a negative experience from Facebook with envy leaving them feeling lonely, frustrated or angry," researcher Hanna Krasnova from the Institute of Information Systems at Berlin's Humboldt University told Reuters.

"From our observations some of these people will then leave Facebook or at least reduce their use of the site," said Krasnova, adding to speculation that Facebook could be reaching saturation point in some markets.

Researchers from Humboldt University and from Darmstadt's Technical University found vacation photos were the biggest cause of resentment with more than half of envy incidents triggered by holiday snaps on Facebook.

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